Platform overview

The system that
watches your market.

Four layers, one pipeline: ingest every public move, classify it by signal class, score it against your strategy, and deliver the two or three that matter this week.

Architecture

Four layers.
One signal pipeline.

Sources
Pricing & product pages
SEC filings, earnings calls
Job boards, LinkedIn moves
G2, Reddit, podcasts
Classify & score
LLM signal classifier
Impact ranking engine
Human QA (edge cases)
Surface
Daily digest
Living SWOT
Battle cards
Slack / Salesforce / HubSpot

Four surfaces

How a signal becomes a decision.

01 · Signal digest

The 4-signal morning brief.

Inbox, Slack, or both. Only the handful graded above your impact threshold — everything else sits searchable in the archive.

See a sample digest →
02 · Living SWOT

The strategic picture, auto-updated.

Every signal classified onto the right quadrant within minutes. Quarterly decks become a scrollable, always-current view.

How Living SWOT works →
03 · Battle cards

Sales enablement that writes itself.

Pricing, objection handling, feature parity — auto-composed from the signals and pushed to your CRM the moment they shift.

Battle cards →
04 · AI agents

A crew that never misses.

Competitor, market, and customer-voice agents running 24/7 against your taxonomy — each one specialized for a signal class.

See the agents →
05 · Archive & search

Every signal, forever.

Semantic search across every competitor move we've ever captured — with the source, diff, and timestamp still attached.

Search signals →
06 · API & webhooks

Pipe signals anywhere.

REST API and Slack/webhook delivery for teams that want signals inside their own stack — data warehouse, Notion, or a custom board.

API docs →
1,400+
Sources ingested daily
4.2min
Median time to alert
6
Signal classes tracked
92%
Signal-to-noise on alerts

Ready when you are

See the platform running on your competitors.