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The Competitive Intelligence Playbook That Saved Facebook From Snapchat's Disruption
When Facebook dismissed Snapchat as a "toy for teenagers," they nearly missed one of the biggest competitive threats in social media history. After a failed $3 billion acquisition attempt, Facebook deployed a systematic competitive intelligence strategy that not only neutralized Snapchat's advantage but turned their innovations into Facebook's strategic weapons. Here's the exact playbook they used - and how you can apply it to stay ahead of your competition.

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