Competitive cognition
Your market moves every day, and the pace is only rising.
DigBI is the external brain that keeps your market picture current — so every decision is made with the market in the room.
The problem
Three things every strategy team knows.
Your competitive deck is already stale
By the time the slides are done, three things have changed. A price dropped. A VP left. A new entrant raised.
You heard about it... last
Your rep heard on a lost-deal call. Your board member asked before you read the release. The market moved and you found out Tuesday.
You spend more time gathering than deciding
The signal is out there. It's buried in tabs, alerts, and threads no one reads. The job isn't finding — it's filtering.
What Friday morning looks like
One inbox. Every signal
that matters.
Every morning, DigBI delivers the handful of competitive moves you need to know — scored, sourced, and ready to act on.
How DigBI works
Public sources. AI classification.
Human review on the edge cases.
No account scraping. No sketchy data brokers. Just the open web, parsed at scale by models that know your category — and reviewed by an analyst when a signal lands in the gray zone.
Crawlers pull every public page, every hour.
Pricing pages, changelogs, job boards, SEC filings, earnings transcripts, review sites, podcast feeds. 1,400+ sources, ~4-minute refresh cycle.
LLMs tag every change by type and company.
Retrieval-augmented models extract the who, what, and which-signal-class — then attach the diff, source, and timestamp.
A ranking engine weighs each signal against your strategy.
Your ICP, positioning, and threat tiers feed the impact score. 92% of alerts clear a relevance threshold before they reach you.
Digest in your inbox. Updates to your Living SWOT.
Email, Slack, or CRM — whichever fits your team's workflow. Every signal traceable back to its source with one click.
Public sources only · Human-in-the-loop QA on boundary signals
Classes of signal
Six kinds of move
worth knowing about.
They changed the price.
Page-level diffs on every public pricing table. Tier renames, discount removals, new usage-based lines — caught the day they ship.
Pricing signals →They shipped something.
Release notes, changelogs, demo videos, and support docs — parsed into a feature-level view of what moved and what it means for your roadmap.
Product signals →They hired someone who matters.
VPs, heads of category, GTM leaders. Every material hire tagged to the team and thesis it signals.
People signals →They raised, spent, or cut.
Rounds, layoffs, office moves, earnings commentary — the money trail that tells you where a competitor is actually placing bets.
Funding signals →They moved their story.
Homepage hero changes, new category claims, messaging pivots. You'll see the narrative shift before it shows up in a buyer's objection.
Positioning signals →Their customers said something.
Reviews, communities, transcripts, support threads. The themes that will show up in your next QBR, surfaced now.
Voice signals →From signal to strategy
Every signal,
placed on the quadrant.
The moment a signal is ingested, DigBI classifies it and updates your Living SWOT — so your strategic picture is never more than minutes out of date. No more quarterly decks that are stale the day they ship.
Not another monitoring tool
A replacement for reading,
not searching.
Most CI tools find signals. Alert services forward them. DigBI grades them against your strategy and tells you which three matter this week.
What strategy teams say
Don't take our word for it.
We used to learn about competitor pricing changes from our own reps on lost-deal calls. Now we hear it from DigBI 72 hours earlier.
Our Living SWOT updates itself every morning. Board decks used to take a week — now they're yesterday's view.
Three signals last quarter that changed how we positioned against our top two competitors. One paid for the year.
Pricing
Priced for strategy teams,
not research firms.
Up to 10 competitors. Daily digest. One seat.
25 competitors. Living SWOT. Up to 5 seats. Slack + email delivery.
Unlimited competitors, custom sources, SSO, procurement support.
All plans include a 14-day evaluation. No CI analyst required to get value.
Get started
Stop reading everything.
Read what matters.
Tell us who you compete with. We'll walk you through a live Living SWOT and a week of real signals for your market — in 30 minutes, with a competitive intelligence specialist.
You send us three competitors
We ingest their public footprint before the call — pricing, product, positioning, people.
30 minutes, live with an analyst
No slide deck. We show you the signal digest, the Living SWOT, and the most interesting moves from the last 30 days.
Walk away with a signal report
Whether you buy or not, you keep the brief. Most prospects tell us it surfaced something they didn't know.