User Personas & Groups
Create detailed user personas and organize them into stakeholder groups to understand your competitive landscape from your customers' perspective.
Customer-Centric Analysis
Analyze competitors through the lens of specific user personas and their unique needs.
Stakeholder Groups
Organize personas into logical groups based on roles, industries, or use cases.
Targeted Intelligence
Generate persona-specific competitive insights and recommendations.
User Persona Features
Detailed Profiles
Create rich personas with demographics, motivations, pain points, and goals.
Journey Mapping
Map user journeys and identify touchpoints where competitors might interact with your personas.
Persona-Based Filtering
Filter competitive intelligence data by persona relevance and importance.
Competitive Scoring
Rate how well competitors serve each persona's needs and identify gaps.
Group Organization
Organize personas into logical groups by department, industry, or customer segment.
Template Library
Start with pre-built persona templates for common roles and industries.
Persona Analytics
Track which personas are most impacted by competitive changes and trends.
Share & Collaborate
Share personas across teams and collaborate on persona-based insights.
Example: B2B Personas
- • Technical Decision Maker
- • Budget Approver / C-Suite
- • End User / Practitioner
- • IT Administrator
- • Procurement Specialist
Example: B2C Personas
- • Price-Conscious Consumer
- • Early Adopter / Tech Enthusiast
- • Convenience-Focused User
- • Quality-First Customer
- • Brand-Loyal Advocate
Example: SaaS Personas
- • Individual Contributor
- • Team Manager
- • System Administrator
- • Power User / Super Admin
- • Executive Stakeholder
Persona-Based Intelligence Use Cases
Product Strategy
- • Feature prioritization by persona value
- • User experience competitive analysis
- • Persona-specific roadmap planning
- • Customer journey optimization
Marketing Intelligence
- • Messaging strategy development
- • Channel preference analysis
- • Content gap identification
- • Brand perception by segment
Sales Enablement
- • Competitive battlecards by persona
- • Objection handling strategies
- • Win/loss analysis by customer type
- • Solution positioning guides
Customer Success
- • Retention risk assessment
- • Upselling opportunity identification
- • Feature adoption tracking
- • Customer satisfaction benchmarking
Ready to Understand Your Customers Better Than Your Competitors Do?
Create detailed user personas and analyze your competitive landscape from your customers' perspective.