In the dynamic world of SAAS startups, understanding your competition is not just a strategy, it's a survival tool. We had the opportunity to sit down with the CEO of reTravel.io, to discuss how they've revolutionized their approach to competitor analysis with DigBI.
"Being a product leader in the SaaS industry taught me the value of understanding your competitors' products," said Revital Kristal, the CEO of reTravel.io. She emphasized the importance of knowing the narrative competitors are presenting to mutual customers, as it's essential for shaping their product's story and emphasizing unique strengths.
When asked about their strategy before discovering DigBI, Revital shared, "Keeping track of our competitors manually is extremely time-consuming, which we don't have as a startup." The discovery of DigBI, as she put it, was "like striking gold." It transformed their competitor analysis, providing a comprehensive view of competitors' social media, blogs, and job postings. "What could have been an overwhelming time sink is now neatly consolidated in DigBI's platform, available for everyone in my team," she added.
A specific instance where DigBI made a significant impact was in the development of their Sustainability features for GTM. "We knew it had to resonate with our customers and stand out in the crowded travel industry," Revital explained.
By using DigBI to set up a dashboard focusing on 'sustainability' keywords, they were able to quickly identify relevant competitor posts and future plans. "The insights we gained were pivotal in refining our GTM and MVP strategies, ensuring our sustainability features were not only customer-centric but also competitive," she noted.
Topic Dashboards allows to zoom-in on specfic keywords of interest
Revital shared how DigBI has provided them with two key advantages that have transformed their approach to competitor analysis. "One of the standout advantages of DigBI was its ability to allow us to create a feature map," Kristal explained. This capability has been pivotal for reTravel.io, as it enabled the team to effortlessly compare the product features with those of its competitors. By leveraging this feature, reTravel.io gained clear insights into their market positioning, identifying areas ripe for growth and innovation.
In addition to feature mapping, Revital highlighted the significant role of DigBI in enhancing their understanding of competitors' content strategies. "DigBI also presented us with data to analyze our competitors' publishing channels," she noted. This included valuable insights into the frequency of their competitors' publications and the focus of their content. This level of detail has been instrumental for reTravel.io in strategically tailoring their marketing efforts and content strategies, ensuring they remain not just competitive but also at the forefront of relevance in their industry.
Revital also highlighted how competitor analysis is not just a tool but a part of their company culture at reTravel.io. "We understand that our competitors are also investing heavily in understanding their customers and their needs," she stated. This has led them to develop a culture of competitive awareness, encouraging the team to regularly engage with and analyze competitor strategies and market trends.
In concluding, Revital reflected on the impact of DigBI: "It's not just about collecting data; it's about deriving actionable insights that inform our strategic decisions." She stated that DigBI has been invaluable in their quest to understand and outmaneuver their competition, providing them with the agility and insight needed to thrive in a fast-paced industry.
This conversation with reTravel.io's CEO underscores the transformative power of effective competitor analysis tools like DigBI in shaping business strategies and fostering a culture of market awareness in the competitive SAAS landscape.